Our very own Dr. Bruce Greenfield, PT, MA (Bioethics) PhD was featured in the Oxford Debate arguing against the proposition at this year’s NEXT Conference and Exposition June 3-6, 2015 in National Harbor, MD. The debaters argued points and counterpoints on the following topic: Physical therapy is a business, and all physical therapists must demonstrate comprehensive business management and marketing principles as an entry-level skill to the profession in all settings. The Moderator was Charles (Chuck) Ciccone, PT, PhD, FAPTA, Chair. The Debate took place on Friday, June 5th and was a “spirited dialogue on this provocative topic” complete with costumes and props.
Dr. Greenfield also serves as a Senior Fellow with the Center for Ethics here at Emory University.